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We believe the world is a better place with coffee that is sourced ethically and grown organically. At Equator, coffee is more than just a beverage; it is a way of changing the world.

We've been roasting, delivering, and serving fresh, fair trade, organic coffee since 1998. Founded by Craig and Amber Hall with the goal of making a difference globally and locally, the name was chosen for a reason: to ‘Equate’ the benefit of drinking coffee, not just for the consumer but for all the people along the way, from our staff who pack and serve it- to the farmers who grow it.

  • Where it all began

    In 1996, after graduating with a degree in International Development, Craig decided to apply his studies and start a business that aimed to bring more benefit to vulnerable coffee farmers. He had learned about "fair trade coffee" and focused his business on roasting fair trade, organic coffee. Little did he know this movement would spark the “direct trade” coffee craze many years later. From the start, Craig and Amber's goal has been to "equate" the benefit of drinking coffee.

  • World changing coffee

    20+ years (and many lessons learned!) later, Craig, Amber, and the whole Equator team are still driven by the cause: to roast, deliver, and serve 100% fair trade, organic specialty coffee. Combining our love of people with our love of great coffee, we've been blessed to help shine a bit more light in an industry with a dark history (and a lot of bad coffee!) Our goal is to let that light shine brighter with every customer who hears the story, every staff member who tells the story, and every producer partner who lives it! Better coffee makes a better world.

  • Certified B Corp

    In August of 2019, we became a Certifed B Corporation. What does this mean? Certified B Corporations® (B Corps™) are for-profit companies that use the power of business to build a more inclusive and sustainable economy. They meet the highest verified standards of social and environmental performance, transparency, and accountability. Learn more about the impact we make as a B Corp here.

Brand Truths

Our brand truths reflect this belief and they are as follows:

  • We Care

    to advance the art of coffee

  • We learn

    every day, and share what we know.

  • We strive

    to be a team you can rely on to serve you well.

  • We commit

    to optimize sustainability in everything we do.

  • We invest

    in organic purity and fair trade for farmers.

  • We build

    long-lasting friendships and stronger communities.

  • We promise

    to give you a daily cup of extraordinary!

  • We are Equator

    and we make great coffee for all.

Our Locations

@equatorcoffee

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